A bank welcomes a customer and he has a headache. A doctor employed by the bank is called in to make a quick diagnosis with some medicine dispensed to the customer till he sees his doctor.
Another customer walks in and she's hungry. She's kindly shown to a restaurant within the bank before she does her transactions.
Both customers smile as they leave their bank. Enter the modern business! Though this is exaggerated, the business of the future is not so different. All businesses would blur their lines to become almost anything to please their customers. A balance is what would be struck to ensure profitability. But watch closely and you see that many businesses are already beginning to transform to this model. They are becoming 'Emotional businesses' -- wildly creative to provide services and perks not related to their core business -- they are stealling hearts!
Any competitors that don't follow suit, would be doing so at their own peril. Companies would budget larger funds for customer pleasing. And who wins in this courtship? Both customer and company. The customer is happy to receive love and care which are priceless, and she gladly empties her purse to the company. Let's hope this affair turns out well.
